Our story begins in 1969, when Samsung was born with the ambition to help people achieve the impossible. After over 50 years, we're still innovating, creating technology that breaks down old and new barriers, and helping people to do what they can't. We continue to be driven by our purpose, so we put people and what they care about at the center of everything we create.

Samsung Electronics inspires the world and shapes the future with transformative ideas and technologies that give people the power to discover new experiences. With a constant focus on innovation and discovery, we keep redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. Samsung Electronics is committed to improving the global community and delivering groundbreaking innovations that enhance people’s everyday lives.

Our values are at the heart of everything we do. We follow five key principles that embody our commitment to people, excellence, change, integrity, and co-prosperity. We focus on these principles to continue growing, innovating, and challenging the status quo to turn our values into action every day.